Welcome!
This calculator will determine your ROI as well as other useful information for your entire mailing program. Start by entering the name of your program and the number of pieces mailed.
Program Name:
Mailing Quantity:
pieces
Program Expenses
Enter all relevant program expenses in the boxes below.
We've given you some suggested categories to fill in, or you can simply enter a total.
Creative:
Database Development:
Production (printing/mailing):
Postage:
Other:
Total Expenses:
Cost per Piece Mailed:
Number of Responses:
Response Rate:
Cost per Response:
Program Sales:
Total Sales from Program
Sales per Response:
Return On Investment (Overall Program):
Now that you have determined the ROI for the entire mailing program,
you can determine the ROI for a particular segment of your mailing program.
Segment Name:
E.g. "Women 18-29"
Segment Quantity Mailed:
Responses from Segment:
Segment Response Rate:
Cost per Response:
Cost (unit cost from above):
Segment Sales:
Sales per Response:
Return On Investment (Test Segment):
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